Brickcity One

The Brickcity One is our first sneaker, and we’re building it differently.

Instead of producing thousands of pairs and hoping people buy them, we’re starting small, testing the product with our community, and producing based on real demand.

This release is a pre-order.

Your pre-order helps us fund the next production run while giving you early access to the Brickcity One. As one of our first customers, your experience and feedback on fit, comfort, sizing, materials, and quality will help us improve future versions of the shoe.

Why $150?

We’re still producing the Brickcity One in small quantities, which means our cost per pair is significantly higher than it will be at scale.

The goal is not for the Brickcity One to always cost $150. Our goal is to eventually bring the price down to around $80 as we reach larger production volumes.

Early customers are helping us get there.

How the Pre-Order Works

1. You pre-order your pair for $150.
This helps us measure real demand and fund production.

2. We produce the next run.
Instead of carrying large amounts of inventory, we manufacture based on actual orders.

3. You get your Brickcity One.
You’ll be among the first people to own the shoe.

4. You give us feedback.
We’ll use what we learn from early customers to improve future versions and prepare for larger-scale production.

This is bigger than releasing a sneaker. It’s a test of whether we can build products from Newark, create demand for them, and build a sustainable local brand one product at a time.

Build Local. Buy Local.