{"product_id":"brickcity-one","title":"Brickcity One","description":"\u003cp class=\"p1\"\u003eThe Brickcity One is our first sneaker, and we’re building it differently.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eInstead of producing thousands of pairs and hoping people buy them, we’re starting small, testing the product with our community, and producing based on real demand.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eThis release is a pre-order.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYour pre-order helps us fund the next production run while giving you early access to the Brickcity One. As one of our first customers, your experience and feedback on fit, comfort, sizing, materials, and quality will help us improve future versions of the shoe.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhy $150?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eWe’re still producing the Brickcity One in small quantities, which means our cost per pair is significantly higher than it will be at scale.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe goal is \u003cspan class=\"s1\"\u003e\u003cb\u003enot\u003c\/b\u003e\u003c\/span\u003e for the Brickcity One to always cost $150. Our goal is to eventually bring the price down to around \u003cspan class=\"s1\"\u003e\u003cb\u003e$80 as we reach larger production volumes.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEarly customers are helping us get there.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eHow the Pre-Order Works\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e1. You pre-order your pair for $150.\u003c\/b\u003e\u003cbr\u003eThis helps us measure real demand and fund production.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e2. We produce the next run.\u003c\/b\u003e\u003cbr\u003eInstead of carrying large amounts of inventory, we manufacture based on actual orders.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e3. You get your Brickcity One.\u003c\/b\u003e\u003cbr\u003eYou’ll be among the first people to own the shoe.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e4. You give us feedback.\u003c\/b\u003e\u003cbr\u003eWe’ll use what we learn from early customers to improve future versions and prepare for larger-scale production.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is bigger than releasing a sneaker. It’s a test of whether we can \u003cspan class=\"s1\"\u003e\u003cb\u003ebuild products from Newark, create demand for them, and build a sustainable local brand one product at a time.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBuild Local. Buy Local.\u003c\/b\u003e\u003c\/p\u003e","brand":"Brickcity™ ","offers":[{"title":"Green","offer_id":64404784152947,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":64404784185715,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9807\/7043\/files\/4.png?v=1788099102","url":"https:\/\/brickcity.shop\/products\/brickcity-one","provider":"Brickcity™ ","version":"1.0","type":"link"}